Website Design Examples

In our experience, a successful website must achieve certain things, so here is a quick overview of what to consider.

Firstly, it needs to clearly establish your brand identity by stating who you are and what you do. To do this, communicate a compelling reason why visitors need your products or services. Put simply, why should people choose you over the competition?

Think about how to appeal to your target audience by creating a customer journey with attractive calls to action. These can get visitors to book a call, make an appointment or subscribe to a newsletter.

Most websites are viewed using a mobile device, so your website design needs to look good on a tablet or phone.

To build trust you need to include logos of trade associations, other industry memberships or awards. There are also case studies, testimonials and customer reviews.